Here’s What Happens When You Leave The “Seduction” Out Of Your Selling
By Craig Garber Last week, I revealed an embarrasing letter I used to sendout when I first got into copywriting, and how I tried topick up clients with it. You can see thathere: http://www.kingofcopy.com/tips/do_not_make_this_same_mistake_081905.html Anyway, here are the 5 things I did wrong in that letter(there are actually a slew of things I did wrong, these arejust the 5 most “apparent” things: 1. Saying “Let’s be honest here: That ad isn’t working very wellfor you, is it.” While most people are going to be totally appreciative ofyour honesty, bluntly slamming someone, and doing itliterally in the second sentence of a letter you’re sendingthem… Is as stupid as walking into a bar, going up to anattractive woman you’ve never met before, and handing herthe keys to your hotel room! Meaning… There Was No Foreplay Involved! Listen, sales is like seduction. And the better you are atromancing your prospects and making them feel relaxed andgiving them a good experience, the more likely you’re goingto make a sale. No romance… equals no sale. Period. 2. “If it didn’t work the first time, why should it workthe 17th time?” At this point, I’ve given the prospect absolutely no reasonat all why he should believe this. He is NOT aware of direct-response principles… I’ve showedhim no examples… and I’ve given him no “reason why” salescopy that would lead him to believe the statement I made istrue. You’ve got to offer compelling “reasons why” for everysingle statement you make. Otherwise your prospect will NOTbelieve you. And no belief… equals no trust… and that also… equalsno sale! 3. “And if you will give me a shot at fixing your ad, I’llswear on all that is holy, it will pull MUCH better.” I have NOT defined what “fixing” means… and there is noclear-cut offer here at all. How much will I charge? What’s in this for me and what do I really want? In other words, I’m not answering his unspoken objections orconcerns. And if you don’t answer your prospect’s concerns… Again… No Sale! 4. No Guarantee. At this point in time, not only have I NOT made any kind ofcompelling offer, but the prospect has no guaranteesagainst any downside risk on his end. He doesn’t knowwhat’s going to protect any time or money he may invest inthis process. 5. No testimonials. Testimonials give people more comfort to take action, andI’ve included none in this letter. Overall, I just haven’t answered he primary question everyone of your prospects has: Why Should I Work With You? Answer this question above all others in ANY kind of salescopy you’re writing. It’ll go far towards making yoursale. Tomorrow I’ll tell you the one HUGE reason why even if I haddone ALL these things, it’s very unlikely I would havereceived ANY kind of response at all. Now go sell something. If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber — recognized by his peers as America’s Top Direct-Response Copywriter — can show you exactly how to do this, step-by-step. Garber’s written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com Article Source: http://EzineArticles.com/?expert=Craig_Garber http://EzineArticles.com/?Heres-What-Happens-When-You-Leave-The-Seduction-Out-Of-Your-Selling&id=136264 excellent hard money commercial lenders same day unsecured loans in uk cash loans tampa fl san antonio online used car loan
